While technology continues to transform brick and mortar businesses, there’s one type of business advertisement that still holds true amid the technological shift – great signage. Business signs communicate with customers, expand brand identity, and advertise all year round, cost-free.
Whether used indoors or out, great signage Beaumont helps guide customers to products and services that they want, need, and are looking for. The science behind it is simple – people are 65% more likely to remember visual information than text. Signage also conveys a company’s message, values, and brand identity, which is a critical component in building relationships with new and existing customers.
Outside, great signage is used to claim your business location in a busy parking lot or to show off a unique feature of your business, such as an amazing view, a fun design, or a friendly staff. A business with great signage will set themselves apart from other nearby businesses and will give potential customers a reason to stop in – especially if it’s the first time they have seen the location or your product.
Inside, a great sign is needed to help guide customers around the store. Hanging signs are perfect for restaurants, buffets, grocery stores, hardware shops, or any place where customers might need a little extra guidance. They are a great way to show off a company’s logo and name, but can also include special deals or events that are going on in the store.
A great indoor sign Beaumont will use images, graphics and fonts to grab the attention of customers as they walk by. It will have a clear call to action, letting them know what you offer and how it can benefit them. It’s important to keep in mind that a sign with too much information can actually be confusing and drown out the main message. The rule of thumb is if the sign can be read and understood in less than five seconds, it’s likely effective.
Retailers love a good window display to catch the eye of passersby. They often have creative window decals that let customers know about sales, special items or cool things happening in the store. They can be temporary or permanent, but are a great way to catch the attention of anyone who walks by.
If you’re thinking of selling your business, great signage is a great way to make it more valuable. Signs that are professional and well-designed indicate a high level of expertise in your industry and can influence how buyers perceive the value of your business. Signage is one of the first elements a buyer looks at and it can have a major impact on the multiple that is ultimately offered.
Ultimately, the best way to sell your business is to hire a professional M&A intermediary. They can assess your business and provide you with a range of formulas that will give you an idea of what it might sell for. However, these are just formulas and not a guarantee that your business will sell for the amount you want or need.